“Most people want—and need—to be told that they are right and to know that other people agree with them. Thus, the parties could forego their propagandizing only at considerable risk…So far as numbers of voters are concerned, campaign propaganda results not so much in gaining new adherents as in preventing the loss of voters already favorably inclined.”
Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet. The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign
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1 comment:
And what if I am favorably inclined to have my vote lost? I bet you didn't think of that Messrs Lazarsfeld, Berelson, and Gaudet!
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