Thursday, November 27, 2008

The People's Choice part 1

“Political campaigns are important primarily because they activate latent predispositions.”

Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet. The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign.

1 comment:

Anonymous said...

I've always had a latent predisposition for not trusting people who pal around with terrorists.